Ms. Nancy Crist
The Black & Coffee Corporation
701 E. Joppa Road Towson, MD 21286
Dear Ms Crist,
I enjoyed talking with you yesterday at the New Markets / New Media conference regarding Black& Coffee's need to promote its brand to Gen- Y users. Enclosed you will find a prospectus for the report I mentioned describing the huge success and profits that businesses can gain from marketing Gen- Y through Facebook.
As you mentioned yesterday, Black& Coffee feels it must establish a good brand identity with Gen- Y now in order to make more profits. I believe Proximity can devise an effective strategy that uses on social networking to achieve that goal.
We can provide you with customized survey and focue group results to help shape Black& Coffee as a leader in the coffee business. Our faculty consultants can advise your sales force on how to position new products, and our production teams can make multi- platform ads that appeal to Gen- Y. In addition, we will trained Gen- Y users and Facebook group as marketers in order to promote Black& Coffe on social networking website such as Facebook. Our research shows that using Facbook is far more effective strategy for reaching Gen- Y than buying conventional banner ads.
I invite you and your staff to join us at Proximity's Towson office for a special focus group session on Black& Coffee Gen- Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.
Wan Y
May 18, 2010
Ms. Nancy Crist
The Black & Coffee Corporation
701 E. Joppa Road Towson, MD 21286
Dear Ms Crist,
I enjoyed talking with you yesterday at the New Markets / New Media conference regarding Black& Coffee's need to promote its brand to Gen- Y users. Enclosed you will find a prospectus for the report I mentioned describing the huge success and profits that businesses can gain from marketing Gen- Y through Facebook.
As you mentioned yesterday, Black& Coffee feels it must establish a good brand identity with Gen- Y now in order to make more profits. I believe Proximity can devise an effective strategy that uses on social networking to achieve that goal.
We can provide you with customized survey and focue group results to help shape Black& Coffee as a leader in the coffee business. Our faculty consultants can advise your sales force on how to position new products, and our production teams can make multi- platform ads that appeal to Gen- Y. In addition, we will trained Gen- Y users and Facebook group as marketers in order to promote Black& Coffe on social networking website such as Facebook. Our research shows that using Facbook is far more effective strategy for reaching Gen- Y than buying conventional banner ads.
I invite you and your staff to join us at Proximity's Towson office for a special focus group session on Black& Coffee Gen- Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.
Sincerely,
Yichi Wan
Associate Media Analyst
enclosure